Investment Principles
 
															Charcter
- Passionate and committed promoters
- Differentiated business model
- Businesses in long term growth trajectory
- Promoter willingness, integrity, corporate governance
 
															Capability
- Management Bandwidth
- USP- brand, distribution network, IPR, entry barrier, niche products, technology
- Ability to scale up
 
															Cash Flows
- Strong positive cash flows post fund infusion
- Effective working capital usage
- Ability to service and repay debt
 
															Certainty of event
- Achieving defined growth milestones
- Honoring stakeholder commitments
- Pre-agreed exit mechanism
